Smart Home Integration: How ISPs Can Capitalise on Growing Demand

ISP Opportunity

For ISPs, this shift represents a major opportunity to enhance service offerings, increase revenue, and improve customer retention by positioning themselves as essential enablers of the connected home. But capitalising on this opportunity requires the right infrastructure, strategy, and support.

What’s Fueling Smart Home Growth?

Several powerful drivers are accelerating smart home adoption in the UK. Chief among them is the need for energy efficiency. As utility costs rise, consumers are turning to smart thermostats, plugs, and lighting systems to manage their energy consumption and reduce bills. Government-backed energy initiatives are further encouraging uptake, especially for eco-conscious households.

Convenience and Automation

The ability to control multiple devices from a single app or voice assistant is transforming daily life. Features like automated heating schedules, lighting routines, and remote security monitoring are now no longer luxuries and are fast becoming standard expectations.

Home Security Concerns

Smart security devices, including video doorbells and surveillance cameras, are now in use by 26% of UK households. These trends are not only driving consumer demand but are also reshaping what people expect from their broadband providers.

Top Smart Home Categories for ISPs to Watch

With over 40% penetration, these devices serve as the central hub for smart home management.

Smart Security Systems:
A rapidly growing category, driven by consumer demand for peace of mind and package protection.

Smart Thermostats and Lighting:
Devices that offer energy savings and comfort automation are increasingly popular, particularly in new builds.

Connected Appliances:
Though currently at around 8% adoption, this area shows high growth potential as technologies become more mainstream.

Forward-looking ISPs can explore bundled offerings that pair broadband plans with these devices, creating differentiated packages that meet the evolving needs of modern households.

The Importance of Connectivity: Why the Router Matters

The success of a smart home hinges on a robust, reliable Wi-Fi connection. Dropped connections, lag, or signal blackspots can undermine the user experience and drive costly support calls. For ISPs, delivering seamless smart home performance means deploying routers capable of supporting high device density, multi-stream traffic, and strong in-home coverage.

This is where Euroroute’s depth of CPE portfolio shines. We offer a range of smart home-capable routers from AVM FRITZ!Box and Kontron Iskratel Innbox, including Wi-Fi 6 and Mesh-compatible devices that ensure uninterrupted performance across the home. These devices are built to support high-speed streaming, real-time device communication, and scalable connectivity as smart home networks grow more complex.

Euroroute: Enabling Smart Home Integration for ISPs

At Euroroute, we help ISPs capitalise on smart home growth through end-to-end CPE deployment solutions. Our no-touch deployment service means that routers arrive pre-configured and ready to use, eliminating the need for manual setup and reducing installation time.

With AVSystem’s Cloud ACS, ISPs gain powerful remote management tools, from zero-touch provisioning and firmware upgrades to real-time diagnostics. This ensures that smart devices stay connected and that issues can be resolved proactively, often without a technician call-out.

Our technical team supports custom default configurations, optimised for smart home environments. Whether your customers are streaming security footage, adjusting heating remotely, or running multiple devices through a voice assistant, our solutions ensure a stable, secure, and responsive experience.

The Smart Strategy for ISP Growth

Smart homes are fast becoming central to how people live, work, and manage their homes. For ISPs, this presents a clear opportunity to evolve from connectivity providers into smart service enablers.

By offering future-ready CPE, streamlined deployment, and remote management, ISPs can deliver the reliability and performance that smart homes demand. The result can offer increased average revenue per user (ARPU), lower churn, and stronger long-term customer relationships. Are you ready to tap into the smart home opportunity? Contact Euroroute today to learn how our solutions can support your ISP in delivering high-performance, smart home-ready broadband services across the UK.